Great point on engagement farming, but I think the counterfactual is worth considering. The alternative was record labels and publishers deciding what's worthy. Algorithms responding to actual human behaviour at scale might be a better filter than we give them credit for. Call it the tax you pay for democratised distribution.
Yes agree - the shift from publishers to platforms being the gatekeeper. I do think some of the design choices could be improved in the algorithm to avoid these cheap ways that people game the algorithm by getting people to comment purely so it goes viral (easy fix for Instagram to not let videos that have identical comments go viral).
I hate thinking about that one - Hollywood-grade films being made for, relatively, free. It's disappointing to think that AI "creative" outputs will be indiscernible from human creative outputs.
Great point on engagement farming, but I think the counterfactual is worth considering. The alternative was record labels and publishers deciding what's worthy. Algorithms responding to actual human behaviour at scale might be a better filter than we give them credit for. Call it the tax you pay for democratised distribution.
Yes agree - the shift from publishers to platforms being the gatekeeper. I do think some of the design choices could be improved in the algorithm to avoid these cheap ways that people game the algorithm by getting people to comment purely so it goes viral (easy fix for Instagram to not let videos that have identical comments go viral).
I hate thinking about that one - Hollywood-grade films being made for, relatively, free. It's disappointing to think that AI "creative" outputs will be indiscernible from human creative outputs.
In any case, amazing field notes 📝
Thanks. Personally think it’s AWESOME that ANYONE can make a studio grade film if they have the effort to do so.
You should read my article on taste... https://thechequebook.substack.com/p/wtf-is-taste-and-why-is-it-the-new?utm_campaign=post-expanded-share&utm_medium=post%20viewer
Great plug